Every year, many students
from the Danish High schools participate in Enterprise -
European Business Game (EBG), which is an European contest
in establishing a fictitious business. The students co-operate
in dealing with the various difficulties and challenges
involved in establishing a business.
The projects are assisted by business managers working as
consultants and providing inspiration for the individual
The students gain from their own experience, and from conversation
and collaboration with the consultants, knowledge of the
In EBG the project method is applied. This is a different
method to learn about business economics. More emphasis
is this way given to the cooperation among employers, the
tendency to self-motivation and initiative. EBG activates
and develops these abilities trough emphasing the concept
of learning, as well as "learning to learn".
The management of a project, which is in a continous evolution,
makes the students aware of the fact that "change implies
Through participation in EBG one learn that the life within
a business is marked by constant changes and that it requires:
the ability of always learning something new
the ability of self-motivating
the ability of being responsible
the ability of co-operating both nationally and internationally
In EBG the theory of business economics is used in practice.
In working with their own business ideas the participants
experience and achieve comprehension of the challenges in
business. Participating in EBG will help the student on
the labour market, and hopefully EBG will stimulate the
growth of new businesses.
The participants learn to think in an international perspective
since their business must include a European dimension,
and during the project collaborations are made with the
groups from other countries.
The participants also learn the practical use of electronic
communication because parts of the contact with the other
groups and the search for information are based on electronic
Contact between local business and the school.
The project includes the students, but also business experts
and consultants. This contributes to the dialogue between
business, students and public institutions. The students
will experience that a major part of the learning will be
facilitated by means of the actual work and interplay with
representatives from businesss.
Company visits and guest teachers
The project will often be initiated with a company visit
or guest teacher visiting the class. During this meeting
the attention will be focused on some of the major elements
included in the students project:
The company's mission, objective and policies
Product, product development and production management
Finance and accounting
Organization and leadership
Each project group will be connected to an advisor. This
is an all-round business representative, who is willing
to share his/her experience and to assist the group. This
person will assist in development of a deeper understanding
of the elements mentioned above and other relevant issues.
Visit to a financial institution
The group ought to contact a bank or other financial institution
in order to receive professional assistance with respect
to the feasibility of the idea.
For more detailed information about for instance marketing,
accounting, business law, taxes, EUmatters the group can
seek advice from several consultants. This will either be
organized as a day with more consultants present for all
EBG-groups or individual groups can contact the consultants.
Enterprise European Business Games was initiated and is
managed by an Italian enterprise and training agency named
STEPRA based in Ravenna.
How EBG operates:
The participants in the contest are students educated in
business economics at the High school level. Students work
in groups of 3-5 students. The object of the contest is
to establish a fictitious business. The students carry out
the entire process connected with establishing a business
- from creating the idea to creating the business, for instance
conducting a market survey and a financiel plan.
Starting from the business idea of the project group the
students will fulfill several different assignments organised
in 5 modules:
Introduction to project and the project method
Analysis of the local economi
The enterprise: examples of entrepreneurial choice
How to create ideas
Creativity and teamwork
Market research and the European market
Contact between the employer and the team
Developing the business plan
Financial and fiscal matters
Contact with the consultants with professional competence
within management, market-research, administration, and
Setting up a joint venture with a team/company from
Finishing the report
Evaluating the process of managing the business
Oral presentation of the project for other students
Preparing vocal presentation of the project on the
T he project offers the business economics students a wide
range of extra-curricular activities:
collaboration between students and business people
consulting assistance for the individual groups
visiting a company as a group
visiting a company as a class
The purpose of EBG is to train the participants in co-operation
and responsibility - requirements that youngsters need in
both the educational and the working environments. The students
work in EBG is projectoriented.
The teacher's role during the period of the project is to
be an initiator and provide inspiration. Apart from this
the teacher also helps the students, through co-operation
with external consultants and advisors, and by combining
the classroom theory with practice.
The academic requirements and the written assignments are
adjusted to the subject business economics.
The subject business economics in Danish High Schools:
Business economics is an optional subject, which can be
chosen by the students in Danish High Schools. The subject
is taught in a single year with four weekly sessions.
In business economics the business is considered an individual
unit. A unit under the influence of the surroundings and
marked by constant changes. Thus the education uses a specific
company as a starting point.
Main themes of the subject:
1. Structure of the company
- management theory, employee policy
- motivation of the employees, working environment
- personal development and staff qualifications
- mission, objective, organisation and culture of the company
- adjusting to the new demands of society
2. Economic structure of the company
- accounting, financial analysis
- consumer psychology
- marketing, sale and pricing policy
- strategies and trade analysis
3. The company in its environment
- business structure
- the public sector and the labormarket organisations
- EU and the international aspect
- macroeconomics and the company
Activities in EBG:
Mid September: Introductory course for all teachers participating
Late October: Course on the project based working method.
Mid November: Day of inspiration for students and teachers.
January - February: Establishing agreements on co-operation
with foreign businesses.
March 1st: Closing date for projects to enter.
Mid March: Regional semi-finals.
Late March / early April: National finals.
Early July: International finale.
Further information on the project, please call or write: